The newest and the coolest thing is being launched in town, the most fun and non-serious brand (as the owners portray it), Whatspup. The brand goes with an underlay “Is your Dog truly happy”. Whatspup, as the name suggests is all about pets, their care, educating families on their pets, exclusive products for Pets and the food of course.
The company is formed and run by Swati Tandon and Shipra Dubey, who themselves are pet lovers and thought there was a need for a platform like Whatspup which could serve as the best possible solution for every requirement, question, issue a pet owner could have. The company just got its seed fund for an undisclosed amount by Rukmani Singh, who is also a pet lover and completely agreed with the issue that pet owner’s face, which the company plans to solve. This makes Whatspup an all women organization run by females and funded by a female.
The USP that the startup will focus on will be its luxury products, which will be specially sourced from international markets and its pet care services which includes dog trainers, doctors, boarders, groomers, though food selling and basic accessory will also be a part of the business model.
All in all Whatspup will be shaped by Pet Lovers - For Pet lovers